Article Branding is an Integral Technique to the Success of Your Product – Are You Doing it Right?

What does article branding do? It turns a common product into a unique and exciting buying opportunity. There are a number of things that branding builds upon: value, image, utility, quality and service. You must be prepared for an ever changing moody market that might drop you for something new and hot, Branding will help you overcome this, and set you up for sustainability.

Methods which are the keys to effective branding are as follows:

Your brands total value. This is the sum of all your branding. You want to optimize all branding techniques for as few advertising and research dollars as possible, which makes article marketing a great choice as it costs very little compared to other forms of branding.

Your product has to stand out. Differentiate your product. This is very important! How is it different and better than your competitors? Why do this? You want your product to stand-out in peoples memory. Some brilliant product Key stones can help here, like this pizza ad: “delivered hot to your door in 30 minutes or get it free” . People remember this because it becomes a challenge. And they become emotionally involved in the product.

Customer relationship: the customer must have confidence in the quality of your product, which in their eyes is far better than your competitors. They will feel that nothing can truly compete with the features of your product.

Article branding is perfect choice to do all of the above. If the market likes what it see in a brand, there is know doubt that it will lead to increased sales and will allow you to brand a second cup to sell to your customers.

But beware once you have branded your product, it is almost impossible to change this. So do it right, or you will go bankrupt.

This is where the power of the Internet and article branding comes into power: problem, how will the market respond to a brand? This is not an exact science. This will involve market research and doing this online is almost instantaneous, as you can test the waters by writing a few articles to see how people react to your branding, or post at the forums to see what their reactions might be.

First thing you have to know is what are your company’s goals? Your branding should be lined up with those goals. My tip: if you want to succeed at article branding go to the professionals in this field:

Six Awesome Motorcycle Parts to Soup Up Your Hog

Ask any biker: your motorcycle is not only a high-powered vehicle built to create awesome experiences, but also an expression of your personality.

Even though machines come off the lot stacked with great features, there’s always room for modifications. Working on your bike is just one more fun part of ownership, while adding and subtracting components lets you to create the look, feel, and riding experience you desire. Let’s look at some super-cool motorcycle parts you might consider adding or altering to perfect your bike.

1. Frame Sliders and Engine Guards

Frame sliders are very simple add-ons that prevent your frame from touching the ground, in the event that your vehicle tips over. These metal components create a short cushion between ground and bike, preventing impact to your frame. Similarly, engine guards are steel bars that fit over the cycle’s engine to protect it if the craft keels over. Both of these are easy to install, and give you some cheap insurance against frustrating damages.

2. Fender Eliminator Kit

Most bikes come with bulky, unattractive rear fenders. It’s not a surprise, then, that fender eliminators are one of the most common alterations riders make. Look for a good eliminator kit that works with your rear brake light and gives your vehicle a sleeker appearance.

3. Exhaust System

You feel the need for speed, but do you also feel the need for… noise? Many riders are excited about the powerful sound of their engines, and adding an exhaust system gives you control over that sound’s character and intensity. Though this isn’t the cheapest of motorcycle parts, it adds some power to your engine and is usually easy to install. With so many systems that create unique sounds, you have control over how you announce yourself to the streets.

4. Air Filter

The air filter is the exhaust system’s partner in crime. If you opt for a new exhaust system, you’ll need a filter that can handle it. Air filters heighten performance by keeping the engine clean and aerated. Well-maintained filters can last for tens of thousands of miles, so it’s smart to invest in a good one.

5. Custom Suspension

Suspension is much different for motorcycles than it is for cars. A biker’s weight is much higher in comparison to his or her vehicle’s weight. When you buy a bike, have the suspension adjusted precisely to handle your weight. Very few riders do this, but it makes for optimal handling and performance once you hit the road.

6. High-Performance Tires

Tires are crucial motorcycle parts. Good ones allow you to ride on a wider range of surfaces, while also optimizing handling and fuel efficiency. The tires included with new bikes are functional, but basic. Look for tough, high-performance tires that are built for the kinds of surfaces you plan to encounter – it will make a big difference in the feel of each ride.

Working on your bike can be just as fun as riding it. With these motorcycle parts and modifications, you can transform a good machine into a great one.

The Importance Of Cell Phones In Modern Society

Cell phones have become a necessity for many people through the world. The ability to keep in touch with family, business associates, and access to email are only a few of the reasons for the increasing importance of cell phones. Today's technically advanced cell phones are capable of not only receiving and placing phone calls, but storing data, taking pictures, and can even be used as walkie talkies, to name just a few of the available options.

When cell phones were first introduced to the public, they were bulky, expensive, and some even required a base unit that had to be transported along with the phone. Good reception was a major problem and in general, early cell phones could only be used in certain locations were the signal was particularly strong. As cell phone technology advanced, the difficult in using them became less of a problem. Today, cell phone reception has improved greatly due to the use of satellites and wireless services. As cell phones improved and became simple to use, the importance of cell phones increased accordingly.

Cell phones are the perfect way to stay connected with others and provide the user with a sense of security. In the event of emergency, having a cell phone can allow help to reach you quickly and could possibly save lives. However, the importance of cell phones goes way beyond personal safety. Modern cell phones are capable of internet access, sending and receiving photos and files, and some cell phones are equipped with GPS technology, allowing for use in most locations around the world and allowing the cell phone to be found or the user located in the event of loss or emergency.

Cell phone reception has become reliable and of high quality due to advances in wireless technology. Wireless service providers offer excellent packages and promotions for cell phone users. Finding a dependent service provider is no longer an issue for cell phone users. The expansion of the wireless service provider industry gives cell phone users a choice and the increased competition has caused a drop in prices of wireless cell phone service. The importance of cell phones goes way beyond the ability to make or receive phone calls. Cell phone users can instantly send data to the home or office, check for important email, use their cell phone as a PDA or calendar, and store photos which can easily be transferred to a PC or laptop computer.

Cell phone manufacturers have produced a wide range of cell phones, which sell for prices that range from very inexpensive to over one thousand dollars. The available options give users the choice of purchasing a basic cell phone to use simply for making calls, or choosing a complex, technologically advanced cell phone that can perform as many or even more tasks that a home computer. Over the past decade, the increasing importance of cell phones has made them almost a necessity for most people. Even remote and underdeveloped countries have some access to cell phone technology and wireless services.

The importance of cell phones has increased the competition in the wireless service provider industry, making cell phones very affordable and very easy to use. Cell phones have become almost a status symbol in addition to the convenience and security that comes from owning them.

Answers To 7 Popular Search Engine Optimization Questions

More and more website owners realize the benefits of top search engine ranking. Therefore, they are willing to invest their time and money in search engine optimization. At the same time, many search engine optimization problems arise. I am trying to address some of them in this article.

Question 1. For the sake of time saving, I just scan our pamphlet as an image file and put it on our main site. Can you help me optimize the website for high ranking?

Your pamphlet may contain lots of text for visitors to read. Since you only scan it as an image file, search engines only recognize that you have a single image file in your webpage. Simply put, they just treat it like a photo or a graphic, and do not convert your image text for analysis and indexing. A solution is to add an alt attribute for the image. It is a bit better because a few HTML text are available for search engines to "understand" your webpage content. However, comparing with rich HTML text in a webpage, text in alt attribute is too few for search engines to analyze significance of your webpage.

Therefore, I do not recommend this approach although it may save you time in building a webpage.

Question 2. If I implement a SEO campaign, does it mean that I can give up my pay per click search engines marketing (PPC marketing)?

SEO campaign and PPC marketing are not mutually exclusive. On the contradiction, they are complementary with each other. First, I suggest you implement both natural SEO and PPC marketing for high conversion keywords. You can get more exposure in the search result pages. Second, because of copywriting or marketing communications consideration, you may not be able to implement SEO for all useful keywords. Under this circumstance, why not use PPC marketing as an alternative? For example, the word "pay-per-click search marketing", "PPC marketing", "search engine marketing", "paid search" are more or less with the same meaning. However, it may be confusing to use all the terms interchangeably through your website.

Question 3. My boss wants to have a full flash website so that our company site is more visually appealing. Can you help me to optimize the website after we make a full flash website?

From experience, many search engines can not "read" content from flash files. In many cases, search engines only treat flash file as if it is a single image file. They do not index the text or follow the navigation links to index content.

Matt Cutts, a Google representative, stated that Google has some improvements in reading textual content of a flash file by utilizing the search engine SDK tool offered by Adobe / Macromedia. However, the tool has not been updated frequently and extract text out of a flash file correctly is difficult. To conclude, reading textual content from flash file is still at a preliminary stage.

It implies that a full flash website is unlicensed to be well indexed by search engines. If natural top search engine ranking is very important to your success, it is not recommended to make a full flash website unless you have a large PPC marketing budget or very confident to create high link popularity over short period of time.

Question 4. Does a dedicated IP address help my search engine rankings?

Dedicated IP address is not an imperative to get top search engine ranking. Many websites with top search engine ranking are using shared web hosting plans. It means that they are sharing the same IP address with other webmasters with low search engine ranking.

However, if your IP address is shared with many search engine spammers, your site's ranking can be adversely affected. Therefore, some search engine marketers prefer to get a dedicated IP address from their web hosts.

Question 5. If I have lots of content in a webpage, is it better to separate the content into 2 webpages?

I think it depends on search engines. For example, Google crawls only about the first 101 kilobytes of a webpage. If your content is more than 101Kb, you're better separating the content into 2 webpages.

Question 6. Why does my site suddenly disappear in Google?

There are several reasons for Google to exclude your site. First, you must make sure that your site meets Google's quality guideline, ie no spamming. For example, you do not put hidden text and links in your website. Second, your site is not hacked. Third, you should check whether your site has some malware. Last but not least, your site may be too new and Google is in the process of refreshing their index. During the process, Google may fall back to the old index version and hence your site suddenly disappears.

Question 7. How can I increase ranking of internal sub-pages?

Many webmasters found that sub-pages of their sites have poor search engine ranking and want to improve rankings of sub-pages. To solve the problem, you should ensure the sub-pages are not buried too deep within a site. Important sub-pages should get more internal links via cross linking related pages. In addition, you should try to get some external site links to your specific sub-pages.